Expand your services with the Consulting M.O.

Often the quickest (and most profitable way) to grow your revenue is to expand your existing client relationships.  So the Consulting M.O. helps you extend your engagements and keep working with your clients after your typical project would have ended.  It also helps you land new clients who need the services you're offering. 

Deliver these services

The Consulting M.O. gives you the tools to deliver these services and/or coach/train your clients in these areas. 

  Marketing strategy

1. Competitive analysis & positioning strategy:  Position your clients' product or service for success in the market; market segmentation; understand customer wants and needs; define a value proposition.
2. Brand strategy:  Develop a brand architecture to communicate a client's value proposition throughout their sales & marketing efforts.
3. Create new distribution channels:  Help a client identify new distribution opportunities, then develop a plan to launch and manage those channels.
4. Improve channel performance:  Help a client make their channels more effective.
5. Pricing audit:  Evaluate whether a price change will increase your client's revenue and profit.
6. Develop a sales process:  Help focus your client's sales & marketing teams on a consistent sales process with distinct steps that can be measured and improved.
7. Improve a sales process:  Help your clients close new business more easily and efficiently.
8. Design marketing campaigns:  Create a strategy and plan for your clients to launch new campaigns to hit specific business objectives.
9. Measure marketing campaigns:  Determine which campaigns produce the most profitable revenue for your client.
10. Marketing plans & budget:  Develop comprehensive plans for your clients, then extend your services and execute part or all of the plans.

  Tools & processes

1. Select CRM:  Help your client choose the right software to manage customer data.
2. Manage CRM implementation:  Help your client set up, train and fully adopt a new CRM program. 
3. Select a name:  Help your client select a great company or product name, then make sure it's properly protected.
4. Create corporate identity:  Develop a complete corporate identity package for your client:  Logo, business cards, stationery, email signatures, document templates and more.
5. Create messaging:  Write slogans, mission statements and messages that deliver the client's value proposition and brand verbally and in writing.
6. Develop sales tools & literature:  Identify the tools that a client needs at each step of the sales process; create those tools for distribution on the web, in person and in campaigns.
7. Measure website effectiveness:  Evaluate whether a client's site works effectively in the sales process and whether it communicates a brand and value proposition.
8. Create a new website:  Help a client develop content, architecture, and functionality requirements for a site, then choose the best developer or firm and manage the project.

  Generate & manage customers

1. Develop customer retention campaigns:  Help clients cross-sell and up-sell existing customers.
2. Measure customer loyalty:  Help a client identify customers who are at risk and improve service across the board.
3. Generate PR:  Help clients implement a strategic PR program.
4. Create sales headcount & quotas:  Determine how many sales reps a client needs; establish quotas and tie them to company goals.
5. Generate qualified leads at trade shows:  Develop a strategic plan for attending, promoting, managing and measuring the results for a single event or series of trade shows.
6. Create email marketing programs:  Help clients use email newsletters and campaigns to generate leads and nurture relationships.
7. Buy print media:  Help clients choose and negotiate the right print or traditional media for a campaign.
8. Generate leads via paid search:  Set up and manage a successful paid search campaign to generate new leads for your client.
9. Optimize a website for search:  Help your client implement a structured search engine optimization (SEO) program.
10. Create an inbound link program:  Help your client boost search engine rankings by adding more inbound links to their website.
11. Design a telemarketing operation:  Develop and implement a telemarketing program for your client.
12. Improve a telemarketing program:  Help a client get better results with an existing telemarketing operation.
13. Develop a direct mail campaign:  Design & launch all aspects of a direct mail campaign:  strategy, offer, creative and fulfillment.
14. Create strategic partnerships:  Develop a business development strategy for your client to partner with other companies to generate revenue. 

Additional tools

1. Hire new vendors:  Help your client identify and choose the best vendor for a project. 
2. Create better marketing metrics:  Implement new measurement programs (including ROI) so your client can better measure and manage marketing investments.
3. Calculate Customer Lifetime Value:  Identify your client's most valuable customer segments.

Next:

Watch a 3-minute video about the program

 Check out an interactive version of the strategic marketing process map

Right-click this link to download a brochure (pdf)

Contact us now - we'll be happy to discuss the program in person and see whether it's right for you