Introduction: Grow your practice with the Consulting M.O.

The Consulting M.O. is a license to a proprietary methodology – the Marketing M.O. – that helps you deliver a broad range of high-value strategic marketing services to your clients.

Become a trusted advisor

The program helps you implement the Marketing M.O. methodology as your own. You gain the tools, best practices and training materials to become a long-term trusted advisor to your clients.

This map shows the 29 subjects covered in the methodology and how they work together in a single strategic marketing process:

Turn your 3 month projects into 3 year engagements

The license gives you a complete set of tools:

• Web-based software helps you create comprehensive proposals and implementation plans to solve your clients' problems
• Guided, formatted, customizable best practices that help you deliver the services
• Detailed, long-term training/coaching materials that you can deliver to clients to help them improve their strategies and execution
• Collateral and other marketing tools that you can use to promote your company, land new business and expand your practice

Private label it with your own branding and use it behind the scenes. Or you can leave the Marketing M.O. branding intact and use it to differentiate your firm from your competitors.

Who is it for?

Ideal Consulting M.O. licensees are experts in some of the subjects covered in the methodology:

Business consulting Strategic marketing Interactive marketing Web development Graphic design

PR Branding Sales management and training CRM consultants & resellers

Traditional advertising Direct mail Trade show/event planning Copywriting

With the Consulting M.O. license and tools, your ideal clients are

• Small-to-midsize companies -- from <$1 million in revenue up to about $250 million, depending on industry and pain
• Selling a product or service to other businesses (B2B)
• In any industry

Next:

Watch a 3-minute video about the program

Read about the services you can provide

Right-click this link to download the Consulting M.O. brochure (pdf)

Contact us now - we'll be happy to discuss the program in person and see whether it's right for you

"Working through the exercises has reassured me that I can use [the M.O.] to help my clients and help my own business. It has opened my eyes to a wide range of services I can offer to my clients while 'sticking to my knitting.'

"I also appreciate the relationship I am developing with a company that has an astonishing breadth and depth of knowledge of marketing with an equally amazing ability to explain it simply."

John N. Brennan, Ed.D.
Interpersonal Development, LLC, an international training and consulting firm, Rochester NY
May 2006

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