Entrepreneurs

The strategy wizard delivers up plans for the challenges you face as you're getting your company off the ground.

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Aspiring marketers

Students, job seekers or anyone who wants to improve their marketing skills. The software includes basic projects as well as some that are more comprehensive but important in entry-level positions.

Sign up for the Aspiring profile

Consulting M.O. for Consultants &
Service Firms

We also offer the Consulting M.O. program for service firms & consultantswho offer sales, marketing, management and/or technology services for clients.

The program provides training, tools and the rights to use the Marketing M.O. as your own methodology to deliver services to clients.

Learn more about the Consulting M.O.

So what are customers saying about the Marketing M.O.?

"I am just blown away by your site – seriously!

"In the last two years there’s been a shift in the sales process, particularly with complex B2B sales that have long sales cycles. Sales needs to provide relevant and personalized communications that educates targeted prospects by aligning marketing strategy with sales execution. Many companies, large and small, saddle sales with the responsibility of generating leads which takes away from actual selling time.

"As the Director of Sales, I've invested a lot of time in learning how to apply elements of marketing to produce results but I wouldn’t consider myself a marketing guy. I have accumulated an enormous library of marketing books and tape programs – trust me, I buy them all. But it’s too cumbersome to look through my library when I have a specific problem to solve.

"The Marketing M.O. is the roadmap I need to deliver results for my company and clients now. I can easily identify my problem, decide on a strategy and then follow your recommended tactical steps to generate qualified leads.

"I looked at hundreds of sites before I signed up for the Marketing M.O., and I think it is just tremendous for producing quick results."

Jon Nugent, Director of Sales
Enginuity PLM (product lifecycle management software for personal care, OTC drug, pharmaceutical and cosmetic industries)

"What an amazing site and product! It is unbelieveably easy to navigate, and every click brings more pertinent information. I can't believe I've never seen something like this before -- all the tools and data you need to organize and effectively put into motion marketing strategies and plans, with easy-to-view, customized planning tools.

"I'm recommending this to everyone I know."

Kristen Orton, Chief Operating Officer
STG Media (print advertising + media buying agency)

"This is a very strong product. I really like the templates and how the site serves as an all-in-one workspace. There’s a tremendous amount of information and tools that can really help SMBs who need to achieve results with tight resources and budgets.

"And while it’s designed for SMBs, I can see companies of all sizes using it to collaborate, store all of their own best practices and procedures, and work together to create demand through new strategies, plans and campaigns."

Rick Vanaria, Technology Sales Manager
Oracle

"The Marketing M.O. process serves as a reality check on how my company is perceived in the marketplace and how I would like it to be. It is getting me to think about what we do that is of value to our clients and how effectively we are communicating that value. It is also quite motivating to do the exercises and plan improvements to my business.

"Working through the exercises has reassured me that I can use [the M.O.] to help my clients and help my own business. It has opened my eyes to a wide range of services I can offer to my clients while 'sticking to my knitting.'

"I also appreciate the relationship I am developing with a company that has an astonishing breadth and depth of knowledge of marketing with an equally amazing ability to explain it simply."

John N. Brennan Ed.D.
Interpersonal Development (training + consulting firm)

"The Marketing MO provides the expertise, tools and roadmap for building an effective marketing platform. It's like having your own private marketing consultant.

"Using the Marketing M.O. really makes me think about the things that are critical for my business. For example, it helped us recognize that our value proposition was not making the emotional connection we needed with prospects. It helped us create consistent messages across our service offerings and enabled us to understand the nuances of getting published."

Susan Foley, Managing Partner
Corporate Entrepreneurs LLC

"You pack a ton of important, valuable information into a few short pages -- quick facts, meaningful examples and critical steps. Great stuff."

Peter Hayes
EMC Corporation

"We really appreciate the best, neutral and worst-case scenarios. These examples help us relate the information back to our particular situation and evaluate where we stand. We've had experience with all of the subjects, yet we still find valuable information throughout."

Joseph Norcott and Dolores Ricci-Norcott
Business Technologies of New England

"I know a lot about sales & marketing, but you helped me understand new subjects like online marketing, publicity, email marketing, etc. You also clarified a lot of strategic subjects like positioning & branding.

"This material will definitely help me in my business."

Tom Rubens, Entrepreneur

"It's a great source of inspiration with all the schematic graphs and a perfect guide to all who wish to improve their skills in any business.

"I'm in the process of facilitating a web site re-design and the book has helped me put that work into context. We're re-examining our value proposition, brand identity, and email marketing strategy - and the book has helped us remember how the site should function as part of our entire marketing mission."

Chris Kramer
Director, Creative Communications
Corporate One Federal Credit Union

"I am a mortgage trainer and found ... it was an easy read with 'less than obvious' material that all of us need to know."

Sherman Mohr
ETC Financial