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Marketing M.O. Guidebook: The Strategic Marketing Process
A quick, rich introduction to 29 sales & marketing subjects -- everything from competitive positioning & branding to search engine marketing and customer retention. Available as a free downloadable PDF!
The Marketing M.O. Guidebook is written for the busy professional who wants a quick, effective introduction to the field of marketing. In just a few pages per topic, the Marketing MO. Guidebook explains
- What each subject is
- Why it's important
- Hypothetical best and worst-case scenarios
- Key concepts and steps
- How the subject is related to others
Here's the introduction and first two chapters from the book. (The square button will open the image at full size in another window.)
If you're looking for a simple introduction to the entire field of marketing, you can read the book straight through. It's also a good reference tool.
The Guidebook is available as a free downloadable e-book (PDF).
Learn more about the Marketing M.O.
What is the Marketing M.O.? It's a guided, interactive tool that helps small-to-midsize companies, entrepreneurs, consultants, and students to execute new marketing projects even when a subject is entirely new. It offers
- Step-by-step plans for hundreds of sales & marketing challenges
- Guided best practices to execute each task in a plan
- Training and support tools
If you'd like to talk with us live, we'd be happy to walk you through the Marketing M.O.'s powerful features for naming, marketing plans, marketing campaigns, and the rest of the 29 sales & marketing subjects.
Thank you for your interest in the Marketing M.O. We wish you the best of luck in your marketing endeavors!
